Brand Guidelines Template (INDD)

📘 A structured brand guidelines template for documenting your client’s brand identity with clarity and consistency.

This editable InDesign template helps you deliver polished, professional brand guidelines after a visual identity project, with clearly defined sections for logo use, typography, colour palettes, imagery, and more.

Use it to wrap up branding projects, hand off assets, or align your client’s team on how to keep their brand consistent across all touchpoints.

Who it’s for:
🎨 Brand designers finalising visual identity projects
🖥️ Freelancers or studios wanting a repeatable system for handovers
📂 Creatives looking to keep brand assets organised and consistent
🤝 Anyone handing off brand work to non-designers or internal teams

What’s included:
✔️ A fully editable InDesign (.INDD) template
✔️ 50+ pages covering all key areas: brand marks, usage rules, colour codes, typography, file types, imagery and more
✔️ Pre-built layouts with placeholder copy and formatting, ready for you to plug in your client’s assets
✔️ Notes on common mistakes (e.g. incorrect logo use)
✔️ Designed with clarity and usability in mind, for designers and non-designers