Brand Strategy Template (INDD)

🧠 Build your client's strategic foundation before you build their brand identity.

Before you dive into logos, colours, or fonts, you need clarity. A strong brand identity is only effective when it’s rooted in strategy. This Brand Strategy Template helps you (and your clients) get clear on the essentials: vision, voice, audience, positioning, and direction, so the design phase is more aligned.

✨ Pre-filled with structure, prompts that guide you through a full brand strategy. Ready to use or tweak for your own process.

Perfect for:
🧠 Designers who offer (or want to offer) brand strategy as part of their process
📂 Freelancers and studios looking to streamline client discovery and project kick-off
🧩 Anyone who needs to organise their ideas into a clear, strategic framework before moving into design

What’s inside:
✔ A fully customisable .INDD file (Adobe InDesign)
✔ Clear sections for values, mission, audience, messaging, goals & more
✔ Creative direction pages for aesthetic visioning
✔ Client-ready design that’s clean, engaging, and easy to follow
✔ Can be used internally or shared externally with clients